Kristen PatelinSmartBug MediaHow to Measure the Effectiveness of Inbound CampaignsJust last year, over 40 percent of companies surveyed as a part of HubSpot’s State of Inbound initiative shared that one of their top…Apr 26, 2019Apr 26, 2019
Kristen PatelinSmartBug MediaA High Bounce Rate Isn’t Evil — It’s an OpportunityA couple of weeks ago, a friend invited me to his birthday party hosted at a family friend’s house. The menu was planned, the bar was…Apr 8, 2019Apr 8, 2019
Kristen PatelinSmartBug Media3 Ways to Make the Most Out of Your Tradeshow AttendanceWhat tradeshow will your company attend next? If you’re not sure just yet, hang tight: 30 percent of organizations plan to increase their…Jan 8, 2019Jan 8, 2019
Kristen PatelinSmartBug MediaPros and Cons of Website Analysis MethodologiesWoohoo! Your Director of Marketing finally gave you permission to put together a conversion rate optimization strategy (it’s about time —…Aug 16, 2018Aug 16, 2018