Kristen TraynorIntegrating Your CRM with Marketing Automation Can Turn Your Business into a Well-Oiled Sales and…Managing different sales and marketing databases can be difficult — especially when you want to measure campaign effectiveness and return…Feb 28, 2018Feb 28, 2018
Kristen TraynorThe 2 C’s of Successful Inbound Sales: Content and ContextWhile the moniker “inbound sales” may be new, salespeople have been using content (aka stories) to attract and retain customers for many…Feb 28, 2018Feb 28, 2018
Kristen TraynorinUnderground Creative7 Ways Salespeople can Save Time in the Sales Process and Focus More on SalesWe’ve all said (probably every January, and again at the end of each brutal quarter end) that we have to follow a more efficient and…Feb 28, 2018Feb 28, 2018
Kristen TraynorinUnderground Creative5 Powerful Techniques for Getting All of Your Organization On Board with Inbound MarketingBefore expecting all the employees across the company to embrace inbound marketing, they need to understand it’s an ongoing process and a…Feb 28, 2018Feb 28, 2018
Kristen TraynorinUnderground CreativeWrite Better Sales Emails with the Right CRMCustomer Relationship Management (CRM) systems have long been loved by marketing professionals who use them in conjunction with marketing…Feb 12, 2018Feb 12, 2018
Kristen TraynorinUnderground Creative9 Things You Must Do for the Leadership Team to Support the Inbound Methodology (and Even Embrace…Getting the leadership team to support inbound marketing is vital to the success of your inbound strategy. Before expecting your leadership…Jan 16, 2018Jan 16, 2018
Kristen TraynorinUnderground CreativeHow to Keep Up with Marketing and Tech Trends (when you can barely keep up with your job)In his groundbreaking book on leadership and management, The Effective Executive, Peter Drucker writes that “Time is the scarcest resource…Jan 3, 2018Jan 3, 2018
Kristen TraynorinUnderground CreativeHow to Analyze Current Marketing Campaign Results to See if Your Efforts are Paying OffIt can sometimes feel like an impossible task to determine the ROI of your marketing campaigns. In fact, it’s one of the biggest challenges…Jan 2, 2018Jan 2, 2018
Kristen TraynorinUnderground CreativeHow Sales and Marketing Teams Can Work Beautifully Together Just Like Peanut Butter and JellySome things in life just naturally go together: peanut butter and jelly, cookies and milk, and peas and carrots. Then there are the…Jan 2, 2018Jan 2, 2018
Kristen TraynorHow to Create an Intriguing Content Offer that Converts Qualified Traffic into LeadsSometimes known as a lead magnet, a content offer is an irresistible piece of content that provides value to your prospects in exchange for…Dec 22, 2017Dec 22, 2017