I spent my senior year of college writing 70+ pages on brand activism — brands taking stances on controversial social issues — for my honors thesis. I interviewed 10 professionals in marketing, advertising, and public relations on their thoughts.
I learned some major things. Brand activism goes further than purpose and value statements. Every brand needs purpose. But brands that transcend and create real change take action. When brands speak out on social issues, how they speak out is more important than what problems they address.
Nike’s support for Colin Kaepernick was an example of brand activism that was heavily…
COVID-19 rampaged the United States and cut short the tail end of a monumental period deemed the “best time of our lives.” With a grim start to the debilitating, never-ending 30+ years of work that follows graduation, it’s safe to say that all college seniors have a right to feel lost. In other words, this really sucks. We’re facing 1930s Great Depression vibes when we should’ve been living it up in the Roaring Twenties (bet ya haven’t heard that yet, right?).
As someone who wants to pursue advertising, it’s not the ideal time to be looking for a job at…
I used to be embarrassed to admit this, but now as a 22-year-old fresh out of college, I’ve learned to be proud of my idiosyncrasies.
I used to be obsessed with One Direction. And I’m not talking about a loyal fan who goes to concerts when the band is in my city. I’m talking about commitment. Like camping outside a Walmart to get tickets to an album signing. Like stalking the streets of NYC with a crowd of rabid teenage girls trying to get a glimpse of five boys in a band.
To top it all off, I used to…
I never really thought much about my Asian American upbringing before college. I remember Chinese lessons with my grandpa in elementary school, eating dim sum with my family on the weekend, receiving red envelopes, lai see, for the New Year — bits and pieces of memories here and there that alluded to my heritage.
When you drink the water, remember the spring.
This is a quote my grandpa said in a video made in 2000 where he talked about his journey to America from Hong Kong. It’s a Chinese proverb that means remember your roots and your heritage.