The brain “sells”.
Besides being excellent word play, neuroscientist Molly Crockett hit the crux of a major problem in her 2012 TED-talk when she said that “the brain sells.”
Who can say no to neuroleadership, that makes you a better leader?
Or how about replacing your morning coffee with a neuro drink, that “synchronises your alpha waves”?
Are you a golfer? Then just must get a pair of Neuro ConnectTM Infused Shaft Bands, that “improves your drive by establishing a subtle energy connection between your club and your brain”!
Some people fall prey for this type of relatively harmless gimmick.