Kristien MatelskiShoppable Videos: Enhancing E-commerce with Interactive Content — Vizion InteractiveAccording to the , 40% of marketers use shoppable videos, up from 25% in 2018.Apr 23Apr 23
Kristien MatelskiMastering Web Content Writing: Tips for Engaging Readers — Vizion InteractiveAccording to , about 73% of readers skim web content, and only 27% read it fully.Apr 16Apr 16
Kristien MatelskiE-E-A-T and SEO: How Experience, Expertise, Authoritativeness, and Trustworthiness Impact Rankings…EEAT is an acronym for Experience, Expertise, Authoritativeness, and T rustworthiness. It is a framework used by Google to assess the…Apr 9Apr 9
Kristien MatelskiEverything You Need to Know About the Big March 2024 Core Update — Vizion InteractiveMarch saw Google release a core update, a helpful content update, and multiple spam updates to enhance the quality of search results. With…Apr 4Apr 4
Kristien MatelskiGoogle Phasing Out Third-Party Cookies — Vizion InteractiveGoogle announced a Privacy Sandbox initiative in 2019 to improve privacy for web users and to change the way they use user data in…Mar 26Mar 26
Kristien MatelskiTransforming Your Online Store: The Art of E-commerce Website Redesign for Higher Conversions and…You’ve been running a comprehensive search engine marketing campaign comprising SEO and Google ads for your ecommerce store and have decent…Mar 19Mar 19
Kristien MatelskiHow SEO and Online Reputation Management are Mutually Beneficial for Each Other — Vizion…If you’ve ever gotten quotes from SEO agencies, chances are you have seen SEO and online reputation management (ORM) being offered…Mar 6Mar 6
Kristien MatelskiUnlocking the Potential of Google’s Performance Planner — Vizion InteractiveWhen you’re making an investment in a Google Ads campaign, you want to be certain that you will get the results you are targeting. You…Feb 20Feb 20
Kristien MatelskiThe Art of Relationship Marketing: Building Customer Loyalty — Vizion InteractiveOur minds are naturally starting to reflect about the state of our personal relationships.Feb 15Feb 15
Kristien MatelskiAI Strategies in 2024–29 Digital Marketing Experts Weigh In — Vizion InteractiveIt should come as no surprise that the world of digital marketing (like so many other industries) is hyper-focused on artificial…Jan 23Jan 23