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It’s no secret that the Coronavirus pandemic has impacted us in nearly every area of our lives both personally and in business. The way we build relationships — a key aspect of growing your business has been heavily impacted, as has the way we work.

With the approaching holiday season, businesses would normally prepare to accommodate higher foot traffic and increased business by hiring seasonal employees for both brick and mortar stores and for warehouses for shipping a higher volume of orders. COVID-19 however has heavily impacted what is “normal” for the holiday season as people are shopping less in stores than ever before. …


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Photo by Tim van der Kuip on Unsplash

At the center of any business is the customer, and in today’s technology-driven world, the best way to reach current and potential customers is through customer engagement. This is even more true as the Coronavirus pandemic has caused online sales to skyrocket, and pushed more retailers to improve their online offering — namely the online customer experience.

This includes ensuring your customers felt heard, get answers to questions quickly, have problems resolved in a timely fashion, and feel a connection to your brand.

While there are many different approaches you can take in regards to this, many of which we have discussed in previous articles, at the center of the customer experience is customer engagement. …


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A few years ago, I had the opportunity to travel to Nepal on a mission trip with a group from my church. A few days into our trip, we prepared for a hike (though truthfully, nothing could really prepare us for the mental and physical toll it would have on us).

We were warned about the dangers of rock slides, mudslides, and cliffs. We were advised to drink as much water as we could, to pace ourselves physically, and to ask for help if we couldn’t manage our packs. …


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In order to see continued success and growth SaaS businesses must constantly be forward-thinking in how they operate their business. Not only does this mean looking at your actual service offering — but your backend operations as well.

Enter chatbots.

If you are a SaaS business owner and aren’t already using chatbots on your website you can almost be sure you’re losing sales. Due to the rising competition in the SaaS marketplace, many companies have felt the impact on their conversions. Chatbots not only help to alleviate the cost and manpower needed for customer service, but they also help to convert more sales, which in turn will enable you to increase your marketing budget. …


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Photo Credit: Andrea Piacquadio

The impact of the Coronavirus on the retail industry has also caused many businesses to shutter their physical locations permanently, forced others to quickly open up online stores, and for those who already had eCommerce stores make adjustments in regards to their website, inventory, logistics, shipping, and more. Discretionary spending was down, while other industries boomed. Amazon lost hundreds of sellers who opted to open their own Shopify stores, and now as America slowly begins to open and the question for retailers is how holiday shopping will be impacted.

With so much still up in the air as COVID-19 spreads more rapidly in some states and less in others, it’s likely that many businesses will see a drop in holiday sales without proper preparation. …


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When it comes to choosing new weights for your home gym, there are plenty of options to choose from. In fact, we covered many of these options in our free weights buying guide and how to choose free weights that are the right fit for you. A common question among those looking to purchase weights is regarding the difference between olympic weights and standard weights. In this blog, we’ll tell you everything you need to know about both types of weights and which one suits your needs the best.

The Main Differences Between Olympic Weights and Standard Weights

Although we dive into the details below, at the highest level, the biggest difference is that standard weight sets are ideal for the beginner fitness enthusiast. On the other hand, olympic weight sets provide a higher weight capacity and are intended for those who have goals of lifting heavier weights. …


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Photo by Mateus Campos Felipe on Unsplash

One of the biggest trends in eCommerce marketing is using influencers to help promote your products. This is largely due to the huge impact social media has on businesses and sales. Influencer marketing, for some, can be highly effective and help grow your business, but for others, it may not have that same effect. There’s also a learning curve involved with influencer marketing, meaning it’s not advantageous for businesses to jump into this marketing effort without extensive research and planning. Otherwise, you risk spending a lot of money on a marketing effort that will yield little to no results.

Before launching into influencer marketing — or any new marketing effort, you need to consider things…


by Re:amaze

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Photo by Roberto Cortese on Unsplash

In today’s over-saturated market, the business that “wins the sale” is often the one that provides the highest quality customer experience. In the eCommerce world, this includes things like the variety of products you offer, pricing, shipping times, ease of using your website or app, and your customer service. All of these factors are a part of the total user experience and will impact how customers perceive your company.

The next era in the eCommerce experience will focus on the customer, namely identifying and fulfilling individual customer’s needs and preferences.

Let’s take a look at how this can be done in your own business. …


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Free weights are a great piece of fitness equipment and ideal for home gyms of any size since they won’t take up a ton of space. Equipment experts agree that free weights are some of the most versatile fitness equipment, cost saving, goal producing fitness products available. Not only do they help promote functional fitness, but they allow the user to achieve a full range of motion that will help to increase your balance, stability, and strength simultaneously.

If you are in the market for free weights, we’ve compiled a list of things to consider to make your search easier.

Your Experience Level

First things first, is you should consider your experience with free weights. Maybe you’ve used them before, or regularly use free weights at the gym. …


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Photo by Christina @ wocintechchat.com on Unsplash

Offices and businesses throughout the country are slowly beginning to open up as shelter-in-place orders are being lifted. Now that the return to work and “business as usual” is imminent, it’s time to prepare for shifting back into the office and out of remote work. Whether you own or manage a retail location, e-Commerce business, or an office that provides services there is a lot to consider, and where you live may impose additional regulations for opening your office facility.

The shift to working remotely was imposed quickly with little time for business owners to prepare, making it a difficult transition for many businesses. In April, Slack reported that an estimated 16 million U.S. workers were working remotely due to Covid-19 as of March 27, now in June, that number is likely much higher. To assist in making the transition back into the office easier, we’ve put together some helpful tips and considerations to keep in mind. …

About

Kristin Floridia

Storyteller | Traveler | Wife | Trivia Buff | Digital Marketer

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