Future of Holistic Health Depends on Business Mentality

Holistic health? Business? What do the two have to do with one another? Everything.

Do you know that treating cancer is a $200 billion-a-year business? Some go as far as saying that a cure for cancer is available but will never be publicized as long as there is money in not having a cure. While that may be speculation, or even a conspiracy theory, what is 100% fact is that these organizations know how to run a business. They know how to market themselves, how to get funding and how to grow. In most cases, they are not organized or run by doctors but by marketing and business professionals.

Think of your local Chiropractor or Doctor of Naturopathy — do they have business degrees or the marketing know-how to effectively utilize social media to spread their wealth of knowledge? Probably not. Unlike medical doctors, who have the budget to hire professionals, most holistic practitioners do not. This does not only limit the amount of leads or income they generate, but also highly dictates information that the public receives.

The lack of budget and business know-how is injuring the holistic health community and preventing the public from knowing all of their options. A by-product of this is also the overall definition and perception of “holistic medicine”. Contrary to popular belief, it is not the practice of unfounded healing techniques. A true holistic health practitioner has a singular goal — to improve and/or maintain their patient’s health through the use of tested and approved treatment techniques. It does not say that medical doctors should not be involved or that medication is out of the question. Holistic practitioners simply tend to take the natural approach first where appropriate, focusing on treating the cause rather than the symptom, which has been the focus of Western medicine and pharmaceutical companies.

The future of holistic health is in evening out the playing field by providing health and wellness professionals of all types with the business education they desperately need.

In a survey of 100 non-M.D. health professionals across Fairfield County, New York, Total Wellness Connect (TWC)— an organization providing education and networking opportunities for wellness professionals — found that a staggering 93% of professionals surveyed stated that they do not feel that they have adequate marketing / business management skills or budget to grow their practices.

Mentality training is one of the primary and most crucial of education segments TWC provides. Many wellness practitioners do not fully realize that they are business owners and that the desire to help people is not enough to pay the bills. Most importantly, it is not enough to educate their communities on the various modalities of health available to them.

If we want holistic health to become an understood and accepted form of healing, we have to educate the providers of it on how to navigate the business world.