Tamil TV Channel Thanthi

Kristianad
Aug 23, 2017 · 2 min read

Perhaps, in Tamil Nadu, the most popular news channel is Thanthi TV. It is 24-hour news channels based in the capital of the Indian state of Tamil Nadu, Chennai. It is owned by the larger Tamil news satellite television. A further breakdown of its ownership stakes reveals that 51% of it is owned by NDTV while the remaining 49% belongs to The Hindu Group. It was started on 16th May 2016 as news channel focusing on delivering news in the English language. Delivering the news in the language has been instrumental as it has managed to attract many viewers who are not necessarily Indians.

Initially, the channel was being broadcasted in the capital alone. After six years, it underwent a critical transition. That happened after the change in management where Dina Thanthi group assumed ownership of the NDTV Hindu. It was renamed to its current name. Meanwhile, the channel started being broadcasted in areas apart from the city. As of now, the news live channel is broadcast in the entire state of Tamil Nadu.

The channel has earned itself a reputation for broadcasting several programs that address the state of people of Tamil Nadu. For instance, the Kelvikenna Bathil program has been rated as the most watched show on the channel. The show has the tagline that says “What is the answer to the question,” and its host is the renowned news personality in the state, Rangaraj Pandey. He provides an opportunity for the viewers to see their leaders, especially the political leaders from Tamil Nadu, address the various issue through news live interviews. Some of the popular leaders that Bathil has hosted and interviewed are MK Stali and Narendra Modi.

The repute of Thanthi TV improved tremendously after the parliamentary elections in both 2014 and 2016. In conjunction with Krish Info Media, the news channel made predictions on the outcomes. Surprisingly, their prediction was the closest to the real ones, and hence, the channel enjoyed a massive support and positive publicity.

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