So, you’ve prioritised your users but…have you really?

With 14 million disabled people living in the UK, and 1 billion worldwide, 1 in 5 of your users will be disabled. If you pride yourself on practicing human-centred design, you should also pride yourself on designing with disabled people as part of your process. There are many reasons why this is a wise business decision, but (besides the social case) here are a few of my faves:

1. Inclusive design is better design. The practice of inclusive design make your product more usable to everyone, and accessibility improves SEO. Many of…

Krissie Barrick

Head of Digital Influencing at Scope

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