So, you’ve prioritised your users but…have you really?
With 14 million disabled people living in the UK, and 1 billion worldwide, 1 in 5 of your users will be disabled. If you pride yourself on practicing human-centred design, you should also pride yourself on designing with disabled people as part of your process. There are many reasons why this is a wise business decision, but (besides the social case) here are a few of my faves:
1. Inclusive design is better design. The practice of inclusive design make your product more usable to everyone, and accessibility improves SEO. Many of…
We’ve all been frustrated by badly designed websites and apps from time to time.
As users, we know bad design when we see it, because it makes us feel frustrated, annoyed and irritated.
Timeout clocks finishing while we’re still inputting our details. Text that’s hard to read because it’s not laid out on a contrasting background. Spending ages scouring an entire site because we can’t find the information we’re looking for.
For disabled people, issues like these often mean someone cannot use a digital product or service at all. …
Head of Digital Influencing at Scope