Whether you are a small healthcare practice or a large hospital, chances are, you’ve noticed the power of social media. The latter has the ability to transform your medical or dental practice in ways you can never imagine. Healthcare social media can help create and execute a successful marketing campaign…

I am often intrigued when a colleague searches their medical or dental practice name and is confused when it does not appear on the first page of a Google search, yet they do no SEO. What you need to realize is that Google is not the Internet. So, if your…

I talk with many of my colleagues that know they need to enter the digital realm of marketing their practice with social media and SEO. Most use a spouse or friend to help with intermittent Facebook posts and some even utilize patient surveys. Few understand how to harness multiple channels…

Search Engine Optimization (SEO) is more than just a buzzword these days. Increasingly, companies are not only using SEO as a tool, but are also conducting SEO audits to discern whether and where they can improve their overall website strategy. …

If you own a medical, dental, chiropractic, or veterinary practice, you may have underestimated the power of online business reviews. If you are a patient, you may not be comfortable using the myriad mobile apps out there, that can help you write a stellar review for your doctor or dentist…

Explaining SEO Strategies to Achieve Better Google Rank for your Healthcare Website SEO seems to be a term that is frequently used but little understood among my medical/dental colleagues. So, let me discuss this in some easy to understand terms. Search Engine Optimization is a process which helps your website’s…

Using Your Website to Get More Patients You know that you need a great website. Your staff, patients, and family all want your website to look unique but your website should be more than just pleasant esthetics. Your website is your prime piece of online property and chance to meet…

The Importance of Integrated Marketing for HealthCare Providers In the Digital Age, it’s easy to be confused by the ever growing array of digital marketing channels. …

If you are a doctor, dentist, or other healthcare professional, you have probably encountered patients who have visited your website before coming to you for a consultation. The numbers speak for themselves…87% of American adults use the Internet and about 72% have searched the Internet for health-related information. Your healthcare…