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Kristine Kirby

Kristine Kirby

How to use personalisation to gain greater customer loyalty

Personalisation. Customisation. What do they mean? I asked 21 people and got 21 varying definitions, all of which clarified two points:

Mar 11, 2018

How to use personalisation to gain greater customer loyalty

Mar 11, 2018

Kristine Kirby
in
Random Ramblings on Life

My mum

Happy #InternationalWomensDay to the first woman I ever knew

Mar 9, 2017

My mum

Mar 9, 2017

Kristine Kirby
in
Random Ramblings on Life

Want your cake and eat it too?

Or why the UK tax system is so muddled, especially the NHS. And ideas for fixing it.

Mar 5, 2017

Want your cake and eat it too?

Mar 5, 2017

Kristine Kirby
in
Random Ramblings on Life

Bloody difficult women

This past summer Theresa May was called a ‘bloody difficult woman’ by Ken Clarke, also a member of the Conservative Party. He said it while…

Feb 20, 2017

Bloody difficult women

Feb 20, 2017

Kristine Kirby
in
Ecommerce & Retail

Entrepreneurs — what drives them?

There are more entrepreneurs now than at any point in history. Lots of things are in the DNA of entrepreneurs, including short-attention…

Feb 17, 2017

Entrepreneurs — what drives them?

Feb 17, 2017

Kristine Kirby
in
Ecommerce & Retail

The quandary of shareholder value

Shareholder value. Ask 10 people what it is, and you are likely to get 10 answers. From the very practical to the more academic ones, but…

Nov 24, 2016

The quandary of shareholder value

Nov 24, 2016

Kristine Kirby
in
Ecommerce & Retail

Omnichannel isn’t a thing

For years I’ve taken issue with the term omnichannel for lots of reasons. I’ve even written a few other articles on it — and in this one…

Nov 24, 2016

Omnichannel isn’t a thing

Nov 24, 2016

Kristine Kirby

Why the pollsters got it wrong

I’ve been watching the news over lunch, and while Trump may not be the President most people want, it is who the 45th President of the US…

Nov 10, 2016

Why the pollsters got it wrong

Nov 10, 2016

Kristine Kirby
in
Random Ramblings on Life

Why Millennials shouldn’t have to read the 1996 Article on Hillary Clinton

This article started out as a comment to an article written by Savannah L. Barker for The Voidist, but as it got longer, I decided it…

Apr 10, 2016

Why Millennials shouldn’t have to read the 1996 Article on Hillary Clinton

Apr 10, 2016

Kristine Kirby
in
Random Ramblings on Life

How to make LinkedIn useful & truthful

LinkedIn has lots of uses. Networking, business development, sharing items of interest, and keeping in touch with former colleagues are…

Mar 9, 2016

How to make LinkedIn useful & truthful

Mar 9, 2016

Kristine Kirby

Kristine Kirby

Anglo-American, Brooklyn & North Essex, with Irish sass from my dad. Wants: wine, whisky, lots of sleep. Ecomm & tech geek. Sports mad. Wants to be by the sea.

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