How To Stand Out In A Growing Wedding Market
Brides and Grooms are are more obsessed than ever with every detail that comes along with tying the knot. The intense growth of the wedding industry has created a need for a wide array of products and services. The competition to get a piece of the pie, or cake in this case, is growing every day! So how do you stand out in such a saturated market? Having spent 15+ years in the wedding industry as a business owner dealing directly with brides and B2B working with both industry professionals and wedding publications on branding, creative, styled shoots, social media, blogging and marketing initiatives, I know what you are up against. Here are my top 5 tips for how to not only compete in this industry, but how to dominate.
1. Set The Stage — Set yourself apart with clean, concise and cohesive branding and make sure your brand message is clear at every touch point. From your website to social channels you need to create a professional and credible digital footprint as well as provide your audience with a positive user experience. Your dot com, Facebook and Instagram pages are the first points of interaction for most consumers and they establish a powerful first impression. On these pages, a potential consumer should be able to easily understand who you are, what you do and why they need you. They should also be able to readily access the information they are looking for…
