The Secret of Capturing Value through Digital Transformation

Kristoffer Kvam
Jun 18, 2017 · 6 min read

Cash Flow Effects does Not Imply a Business Transformation

Drivers for value capture for cash flow or transformation: Traditional value drivers shown in blue, the new digital drivers in purple.

Traditional value drivers captured in new ways

The new digital value drivers based on the DSP Business model

Build digital assets to increase customer share of attention and to capture all user data. The share of attention, the digital inventory, is then sold to businesses or used by themselves to advertise (inventory activation). The collected data is used as a way to target the messages to increase conversion (data activation).

Your dormant inventory and data the is where the secret to digital transformation lies.

What’s in it for me?

Kristoffer Kvam

Written by

Let’s make data a strategic asset! VP Data Management and Insights, Telenor Group. What I write here are my own personal reflections.

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