Gary Vee “Crush it” ( notes)

Gary emphasizes authenticity. His wine TV show was unique, because he did not use the same language as the old wine connoisseurs, but he spoke in a more simplistic and entertaining manner. In his case — it worked.
Honesty builds a personal brand, its importance is emphasized. Meanwhile, lying is temporary, short-term. Also, quality goes through the noise of the media, so the competition should not be a threat, if your content, YOUR quality is high.
Building a personal brand via social media, blogs is also lucrative if you have a stable job, that you like. In case of back sizing, other HR specialists can see you are out, and hire you. Basically it is a form of networking, an insurance.
Gary Vee emphasizes the shift of platforms. Journalists won’t be making money through hiring jobs. Everything is going online, people read specific sources on their specific needs and desires.

When figuring out the product, that will be in the center of your brand, you should be able to say YES to the following question:
Can you think of at least fifty(50) blog topics that you’re amped to write about it?
The reason why, a blog is boring, though informative, high quality, may be for two reasons:
1. Wrong medium. The message can be delivered via text, sound, video. For instance, maybe you suck at talking on camera, or writing.
2. Wrong topic. Maybe you know the topic from head to toes, but you just hate it. Audience can feel that.
Platform should be entry-free, available to everyone, and I should not sound needy.
Personal note: platforms can be studied and learned fast. I can adapt fast.
GaryVee does not rely too much on Google Analytics.
“Keep it Real”— Gary advises not to fake your persona, but use your own strengths. He shouts and exclaims from the start of his videos, and loses 12% of viewers (according to him), but he would lose more, if he started faking it. Don’t fake it. BE AUTHENTIC to STAND OUT.
Hustle and patience — is the key, according to GaryVee. That is what he keeps telling everyone in his blogs, speeches, interviews and etc. That is why, if the field is not your passion — you won’t be able to outwork the passionate ones.
Building a community: creating content is just half of the job. The remaining time should be spent researching everyone who talks about your topic. Comment their posts, videos, and leave links to your content. P.S. If you are aware: that is what nowadays everyone does.
If you care about the value that you provide by communicating your content: you chose the right field.
Trend-spotting is a skill, that GaryVee boasts himself about. Cultural changes can show the future change in the market and its opportunities. For example, kids were drawing tattoos on their hands. Reactive entrepreneurs founded “tattoo” shops for kids.
GaryVee emphasizes long-term and legacy. Every client deserves personal attention, just because they are paying attention to your brand — you need to reciprocate and show respect. Gary Vee ends by motivating to trust your gut and make a move, regardless of other opinions in any situation, especially business.