People Alignment for Content Strategy
Don‘t you hate listening to/reading common sense?
I am breaking the principle rules of content management: relevancy and minimalism.
It is crucial to align the stakeholders of the Project along the direction of the strategy, by conducting research, indulging them with your core idea and convincing them to act according to the strategy.
Content strategist — is a leader, that aligns people along the core idea of the content strategy. People are the members of the company, who affect the company's communication to some degree or the other :
Financial managers, CEO‘s — they affect the budget, engineers(design has to align with the communication) , writers, editors and the list goes on.
Source: Content Strategy for the Web, 2nd ed. Kristina Halvorson, Melissa Rach