It also creates a culturally relevant piece of content that humanizes the brand and builds relationships. So not every word out of “Pat the Plumber’s” mouth is about 50% off sink repairs.
The content you produce doesn’t even need to be related to your product. You can post your favorite articles saying “these are the articles you need to read” You can post a…
… are the articles you need to read” You can post about the weather, the news, your users, yourself! As long as you are focused on bringing value to the end consumer, you are going to build reputation and relationship.