Krisztián KorpainThe Data to Value BlogHow To Think About Your (GA4) Data (in BigQuery): There’s Levels To ThisUnderstand GA4 data in BigQuery with a new perspective. Dive into a framework to grasp your data’s structure and enhance your skills8 min read·May 30, 2024--1--1
Krisztián KorpainThe Data to Value BlogGA4 BigQuery SQL: How to Build Queries from ScratchThe art of querying your Google Analytics 4 raw data in BigQuery using SQL11 min read·Feb 20, 2024--1--1
Krisztián KorpainThe Data to Value BlogGA4 Query Optimization Strategies with DataformOptimize your GA4 queries with these Dataform settings. See how partitioning, clustering, or incrementality can help you reduce query costs6 min read·Dec 8, 2023--1--1
Krisztián KorpainThe Data to Value BlogA Comprehensive Guide to Error Handling and Alerting in DataformArticle outline: The Importance of Error Handling What Can Go Wrong? Handling Errors in Google Workflows Assertions in Dataform How to…5 min read·Dec 1, 2023----
Krisztián KorpainThe Data to Value BlogDataform JavaScript utility functions for GA4 tablesIn a previous article, we discussed why Dataform is a great addition to the marketing analytics tool stack and in another, we contemplated…6 min read·Nov 24, 2023----
Krisztián KorpainThe Data to Value BlogGA4 Sessionization and Traffic Source handling in BigQueryOne of the biggest changes from UA to GA4 is how the underlying data is modeled. If you still have a few blurry memories of the UA reports…9 min read·Nov 17, 2023--3--3
Krisztián KorpainThe Data to Value BlogDataform with GA4: The Unsung Hero of Marketing AnalyticsData orchestration is essential to turn your raw GA4 data into usable production tables in BigQuery. Learn how!4 min read·Oct 27, 2023--2--2
Krisztián KorpainThe Data to Value BlogUnlocking the Power of AI for Google Shopping Feed OptimizationGoogle Shopping Feed Optimization with Generative AI using FeedGen10 min read·Oct 17, 2023----
