Krisztián KorpainThe Data to Value BlogHow To Think About Your (GA4) Data (in BigQuery): There’s Levels To ThisUnderstand GA4 data in BigQuery with a new perspective. Dive into a framework to grasp your data’s structure and enhance your skillsMay 301May 301
Krisztián KorpainThe Data to Value BlogGA4 BigQuery SQL: How to Build Queries from ScratchThe art of querying your Google Analytics 4 raw data in BigQuery using SQLFeb 201Feb 201
Krisztián KorpainThe Data to Value BlogGA4 Query Optimization Strategies with DataformOptimize your GA4 queries with these Dataform settings. See how partitioning, clustering, or incrementality can help you reduce query costsDec 8, 20231Dec 8, 20231
Krisztián KorpainThe Data to Value BlogA Comprehensive Guide to Error Handling and Alerting in DataformArticle outline: The Importance of Error Handling What Can Go Wrong? Handling Errors in Google Workflows Assertions in Dataform How to…Dec 1, 2023Dec 1, 2023
Krisztián KorpainThe Data to Value BlogDataform JavaScript utility functions for GA4 tablesIn a previous article, we discussed why Dataform is a great addition to the marketing analytics tool stack and in another, we contemplated…Nov 24, 2023Nov 24, 2023
Krisztián KorpainThe Data to Value BlogGA4 Sessionization and Traffic Source handling in BigQueryOne of the biggest changes from UA to GA4 is how the underlying data is modeled. If you still have a few blurry memories of the UA reports…Nov 17, 20233Nov 17, 20233
Krisztián KorpainThe Data to Value BlogDataform with GA4: The Unsung Hero of Marketing AnalyticsData orchestration is essential to turn your raw GA4 data into usable production tables in BigQuery. Learn how!Oct 27, 20232Oct 27, 20232
Krisztián KorpainThe Data to Value BlogUnlocking the Power of AI for Google Shopping Feed OptimizationGoogle Shopping Feed Optimization with Generative AI using FeedGenOct 17, 2023Oct 17, 2023