Some weeks ago I co-hosted a Visual Storytelling 101 workshop with my visual thinker friend Yuri Malishenko at the Design Summit 2020 conference. In this article, I share the sketches I created during our workshops, and I also list out some tips & what made our workshop special.
Some weeks ago we held a webinar called “Neobanks X-rayed: a UX/UI audit & zoom-in to the challenger sector with a special focus on Revolut’s strategy” together with two great professionals, Feri Muck and Ivan Muck. We examined Revolut through three lenses: business strategy, UX design and UI design.
One of my parts was about reviewing Revolut’s user experience by using Jakob Nielsen’s 10 usability heuristic as a framework. Next to these, I included three more aspects: icons & labels; empty states and data visualization.
The first heuristic from Nielsen’s list is the visibility of the system status.
The first part of the Tree Testing UX Knowledge Piece Sketch is an introduction to tree testing. This second part gives you some pro tips on how to design the test:
Tree testing is about evaluating findability: how easy it is for users to find the content or feature they are looking for.
By conducting a tree test, you can learn about the effectiveness of your
However, you won’t find out how participants would group and label content — the right tool for that is card sorting.
As UX designers we learnt that we should aim for a smooth user experience. But what if it is too smooth? In some cases, adding deliberate friction makes users’ experience much better.
We should help users prevent errors, we should let them feel in control, sometimes slowing down increases the feeling of security and credibility, and a game and a gamified experience inherently requires some friction in order to serve its purpose. And of course there are bad types of friction, too, for instance adding unnecessary steps.
Affinity mapping is a quite simple method, it’s about grouping data, insights, ideas into similar clusters. In an ideal case, it should be done collaboratively in a workshop setting.
Thematic analysis means that by coding (or basically tagging) research insights you’ll be able to identify themes, patterns emerging across multiple datasets, e.g. across multiple user interviews. So for instance you’ll have many credibility-related insights, or a lot of data pieces about a certain functionality (e.g. search or a calculator).
You might ask: in what way are these two things connected?
The most important rule of testing your design is that you should test as often as possible. Getting feedback from your users then quickly iterating based on that feedback is the best you can do. Your UX copy is an essential part of your design, and there are some special, yet simple & effective ways to put it to the test:
An information scent is a cue that suggests a certain way to reach our goal, and we evaluate the scent based on its estimated value & the perceived interaction cost.
There are 4 types of information needs:
So the scent’s value also depends on the information need.
When users arrive on the page (or other information source), they scan it through and…
According to this theory, information gatherers (or informavores) collect information on the Internet the same way a herbivore or a carnivore would forage for seeds or its prey.
And why is it relevant for designers? Because we follow information scents, and we conduct a cost-benefit assessment whether we should follow a certain path or not, whether we should discover an additional information source or not. This decision is influenced by 2 factors:
I’ve collected 7 more Storyboarding Pro Tips —check out the first 7 best practices here.
📌TIP 8: Start with the script (plot)
📌TIP 9: Continue with the panels
📌TIP 10: In doubt, you should use phote references
📌TIP 11: Adjust the fidelity based on your goals & target audience
📌TIP 12: It’s not a comic book — simplify it!
📌TIP 13: Drive the viewer’s attention by establishing a meaningful visual hierarchy
📌TIP 14: A basic structure you can start with: trigger/problem; steps in between; solution