The iPad Pro Can Be A Work Machine, But That Means Apple’s Work Has Just Begun

In using the iPad Pro over the past week, it’s clear it’s different in kind, not just degree, from both other tablets and Mac laptops. This means that in order to fully realize its potential, developers can’t treat the Pro as merely a big iPad. However, the responsibility is on Apple and ultimately, Cook to ensure that doesn’t happen. It’s not enough to just talk about all the wondrous things an iPad Pro might do, Apple needs to actively work to make them a reality.

In this column, I detail the shortcomings, which are mostly in software and thus easily fixed, but conclude that the iPad Pro is closer than some detractors admit to being a work machine for the masses. With a few evolutionary tweaks, it has the potential to push more people into an utterly post-PC existence and fulfill the vision of a new platform for a new generation of professionals and their apps.