Aug 8, 2017 · 1 min read
Before you build your e-mail signature, check in which countries your recipients are located. Then check the legal situation and best practices for e-mail marketing in these countries. Segment your list by country so that you send out the correct signature to each segment.
In Germany, it is not allowed to put promotional material into the signature. It doesn’t matter if you are sending from outside Germany and have no representation in Germany. German laws apply as soon as you reach out to people based in Germany.