UX Architect. Designing balance between feeling & thinking. Mission: Convert experiences into memories.
“People don’t scroll”
The most offensive statement you can throw at a designer.
A choice architect has the responsibility for organising the environment in which people make decisions. In short, all designers are choice architects.
The problem with this is that design is not a process of beautifying things. Designers don’t get paid to make things necessarily look nice. Yes craft is certainly part of the job, but it’s not the job.