The 1,000 Floor Elevator: Why Most Designers Fail Google’s Infamous Interview Design Challenge

Not surprised at all by this. Most “UX designers” I meet are way over focused on visual design, often coming from a graphic design background. You can see a lot of evidence of this in the type of Medium articles focused on visual topics and use of tools like Sketch.

User/customer research, which includes requirements and technology analysis, is what separates Product Design from Sketch & Axure proficiency.

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