On being boring
According to Wardley Maps, all components evolve from very unpredictable Genesis to predictable Utility. Determining Evolution level of a particular component is vital for stopping self-harm and choosing the right tools for the job.
One of the key properties that indicate how to handle particular component, is the level of excitement the component induces.
On one end of the Evolution, we have components with a lot of potential value. Those components attract a lot of attention (and investors, looking to exploit them), and naturally, are considered to be ‘interesting’.
On the other end, we have cost-of-doing-business type components, which are occasionally referred as being ‘boring’. Have you ever heard two people discussing how excited they are about the electricity delivered to their houses? Me neither.
But as it turns out, the word ‘boring’ can be interpreted in different ways, including being perceived as an offence. And this is not the intention here. The word does not refer to the activity a person is executing, or to the said person, but rather to the contract that may isolate the activity from the customer.
Stable, predictable contract with well-defined outcomes is indeed boring. This is why you will not find people excited about electricity in their houses (unless, of course, there is an outage), but you may find people discussing how using drones to check up power lines will lower their energy bills. The latter initiative is very interesting, at least to me, but, unfortunately, it is hidden behind the boring contract, thus consumers are rarely aware of it.
The key to assessing on what level of evolution the component is, is understanding that the contract describing the component is not the component itself. One gets stable and boring over time, the other one — continues to change, albeit invisibly.