How to set up your Product Event Analytics?

If there’s one topic that I see people struggling with in organizations, especially in startups, and on which there’s a dearth of any proper implementation understanding, it is Product Event Analytics.

This long-form essay intends to make this long-drawn, less-understood topic easy to understand and implement in a self-service manner.

Product Event Analytics is the process of setting up, planning, implementing, and executing Event Analytics across your product stack to help you analyze your user’s behavior, and user transactions, draw insights, and take decisions.

I’ve divided this long-form essay into the following sections such that if you go through this sequence of articles over some time, you’d be able to use them as a guiding principle to implement your own product analytics and instrumentation. Additionally, you could skip over to the part that’s relevant to you if you’ve already done some of the sequential steps mentioned here.

1. In the first section, we’d start with the basics of the type of products and which product types would need product event analytics
2. In the second section, we’d analyze the framework for selecting a Product Analytics tool. If you wish to implement this part on your own, I’d have an implementation guide up for the same as well
3. In the third section, we’d have a look at the structuring of projects in Product Analytics according to the Products
4. In the fourth section, we’d discuss how Product Analytics tools work and how we could use that to have best practices in place
5. In the fifth section, we’d go through all the implementation methods of Product Instrumentation and the best practices associated
6. In the sixth section, we’d document all events to be instrumented for a sample application with the user journey to actually learn the implementation of Event Instrumentation
7. In the seventh section, we’d learn the best practices for the nomenclature of events
8. In the eighth section, we’d learn about Product Metrics and how to come up with the Product Metrics of Importance to your use case using an example
9. In the ninth section, we’d learn to build, and monitor the dashboards for your Product Analytics use case
10. In the tenth section, we’d learn how to improve your Product Funnel Conversion

If you go through this above-mentioned step-by-step process, you’d be able to master Product Event Instrumentation and Analytics in a matter of weeks. So, let’s dive straight in with the first section.

Do share your feedback with me at kshitj.saxena@gmail.com or connect with me on LinkedIn