A change-oriented mindset, especially for technology, is one where you force yourself to let go of the models you developed for how things work and learn new approaches. Re-wiring yourself and letting go of that muscle memory and those patterns that often took years to develop and perfect is incredibly difficult in a technical sense. It is also difficult emotionally. So much of our own sense of empowerment comes from mastery of the tools we use and so changing or replacing tools means we are no longer masters but back to being on equal footing with lots of people. No one likes resetting their station on the tech hierarchy.
for too long too much money and talent has been poured into low-risk digital-only businesses that aspire to little more than leeching off of value creators that already exist, or at best cut them off at the knees with low prices, with the assumption that someone else will pick up the pieces
Another problem is that Siri is still hopelessly tied to each Apple device. Siri on your iPhone doesn’t really know anything about Siri on your Mac or Apple TV. On each device, Siri has different capabilities: On your iPhone it can call an Uber, if you have the Uber app installed, but Siri on your Mac can’t. Siri on your Apple TV can search YouTube for clips of Stephen Curry, but Siri on your iPhone can’t.