Not only designers, but companies from all segments and sizes, keep designing for themselves, which is precisely the opposite of design's purpose. Inclusive design demands dialogue and empathy. Make a problem ours and not theirs.
Mixing unmixables is a nice starter to question established thoughts and to achieve new (or at least freshened up) ideas. If we consider that our drive to know more can't be quenched by the traditional approaches, it is sure time to develop some new mixing methods.
Ian another less known feature is kerning, which uses a more diverse "grid" to make sense. It is related to Gestalt, as well, and it shows us on a micro-level what a difference the white space makes. Layouts may start from a grid but they must first look like they belong to a grid.
Thanks for your thoughts.
Esta forma de campanha precisa ser vista em perspectiva para que não se converta em um simples adestramento dos consumidores mas para que se torne um modo de mudar mentalidades.
Por outro lado, algumas mudanças de mentalidades precisam de estímulos (como as multas para começar a andar com cinto de segurança e para economizar…