Kleber OliveiraObvious is a tricky word inObvious is one of the most paradoxal concepts I worked with. What is so obvious to me in terms of digital marketing frightens up some peopleOct 26, 2018Oct 26, 2018
Kleber OliveiraTL;DRMore than ever, the TL;DR is here to stay. We live in times of way too many choices and too many choices means too much trouble.Oct 25, 2018Oct 25, 2018
Kleber OliveiraConsumer choices are like seedsIt kept me thinking about Inception (the movie). That tiny ideas with blooming potential. Sometimes the roots become deep, sometimes not…Oct 24, 2018Oct 24, 2018
Kleber OliveiraTech, Talk, MakePeople talk about technology a lot. And as if tech is magic. They didn’t get it. In plain XXIst century we still don’t get a grasp…Oct 23, 2018Oct 23, 2018
Kleber OliveiraFrom User to People ExperienceIt is very hard to talk about marketing without considering communication and consumer behavior. Marketing starts with needs and problems…Oct 22, 2018Oct 22, 2018
Kleber OliveiraTempo, Time, Tiempo, Temps, Zeit, TidUma coisa, pelo menos, dá para falar sobre o tempo: ele está sempre presente.May 29, 2018May 29, 2018
Kleber OliveirainBlog NEO CâmbioOdisseias modernas: preparando suas viagensQue moeda levar para cada lugar?Nov 17, 2017Nov 17, 2017
Kleber OliveirainBrand StoriesVirando do avessoE se tudo o que falamos voltasse em sentido contrário?Feb 25, 2016Feb 25, 2016
Kleber OliveirainBrand StoriesComunicação, alcance e conversão.Um dos maiores desafios para a comunicação de marketing é fazer com que a mensagem seja compreendida. Só que antes disso existem outros…Feb 3, 2016Feb 3, 2016
Kleber OliveirainBrand StoriesIdentidade e consumo: ter para ser?Identidade é um dos assuntos mais importantes para o marketing, sob vários aspectos. A partir dela, são construídas marcas e percebidos os…Jan 27, 2016Jan 27, 2016