Besides introducing a false dichotomy, the big trouble with these questions is that they start from two flawed assumptions: 1. that newsrooms already know what audiences want and 2. that newsrooms can and should determine what their audience needs. The framing of these questions doesn’t leave room for members of the audience to actually speak for themselves.
Updating old newsroom processes for this internet-based, individual-empowered era is not impossible. It just takes a shift in how newsrooms see the role of individual members of their audience in the journalistic process, and at what point they’re brought into the fold (hint: do it early).
…om news publishers and brands and instead “show people the stories that are most relevant to them.” But I don’t see this as bad news at all. That is, if news organizations just make stories that are more relevant to people.