
Then a few decades ago, the internet happened and now we rarely go into a store unless we have to. As consumers, we’ve saved a lot of time, gained more product selection, and received cheaper prices as a result, but something we’ve lost was the intimacy with a business that we used to have: that interaction with a shopkeeper, whom we shared our needs with and then relied on to find us the right products.
What problem is your product or service trying to solve? If you cannot describe it to someone else and have them instantly understand the pain/frustration/annoyance of this problem, then what you’re building is probably never going to get much traction.