pukkatinExperience ModelingDesign is Cultural Invention: This is a matter of navigating politics.“I just want to do the work.” I have heard a lot of designers make this statement. Learning and doing the craft is probably the most…Nov 23, 2021Nov 23, 2021
pukkatinExperience ModelingStory is Our Weapon — Because we have “the Why”Client: “Hey so I think I understand all this qualitative stuff we are doing but when do we get to the quant stuff.”Nov 23, 2021Nov 23, 2021
pukkatinExperience Modeling(Beyond the user) Navigating Business EcosystemsAs I learn more in the design world, I am finding that many roles have very abstract meanings. One I find interesting is the role of an…Oct 26, 2021Oct 26, 2021
pukkatinExperience ModelingExperience models in a post-human-centered design practice.As the current state of design practice evolves to consider post-human-centered approaches, I think a lot about how various experience…Oct 26, 2021Oct 26, 2021
pukkatinExperience ModelingPeople CAN change…Back in a past life, I worked on the marketing team for a tech start-up the built a marketing platform. The behavioral insights from the…Oct 2, 2021Oct 2, 2021
pukkatinExperience ModelingPeople Models: Many Lows but still usefulSally is a skeptic. She is definitely a skeptic. Wait, is she?Sep 13, 2021Sep 13, 2021
pukkatinExperience ModelingAn Experience: What matters…A designed experience is an event/ series of events that create conditions for a person/ people to receive/engage with a product/service.Aug 30, 2021Aug 30, 2021
