10 Crucial SEO Shifts You Need to Understand for Sustainable Success
Learn these, and start changing your mindset now, or within 1–3 years, you will be wiped out.
A simple thread that will be deepened. 🧵
1. Understand that SEO is not a side-hustle
I have seen many entrepreneurs in my 8 years of career, and some of them approach SEO like a side hustle or a hobby
If you do not do SEO professionally, it might be overwhelming for you to manage your own business and also manage SEO
2. Learn Natural Language Processing, Understanding, and Generation
To get your game to the next level, know how computers can process natural language, and perform multichain reasoning,
Increasing relevance by 0.1% for 100,000 product reviews might bring extra annual millions.
3. Turn Your Website into a Speaking AI System
Train a Chatbot with only your own content, and make it speak with visitors.
Show users that they can learn from your own knowledge and experience, rather than using traditional web documents.
4. Create a Knowledge Base
Whether you are in Health or Finance niche, you need to have a unique knowledge base for staying ahead of others.
It means that you need a Fact Repository to create and optimize bulk documents.
Better knowledge base, better programmatic SEO.
5. Verbalize Your Knowledge Base
Verbalize all of your knowledge bases by using Natural Language generation.
Use a Large language model for creating consistent, and complementary web document networks with certain facts, and accuracy.
Imagine that you have a knowledge base with 9 billion entities, and 20 billion facts and relationships.
Verbalizing them would create at least 2 trillion sentences.
If these sentences are distributed based on proper Search Engine Understanding, the next step is micro semantics.
6. Learn the Microsemantics
Macrosemantics and Microsemantics are the concepts that I found
What you have seen in the tweet before is Macrosemantics
Imagine. You change your LLM, and you verbalize your knowledge base differently, now you are dealing with microsemantics.
7. Learn how to Fine-tune an LLM
If you train your own models or configure the existing LLMs, you can improve your results tremendously.
Change sentence beginnings, or optimize average sentence length, or information density (Another concept from my own framework)
8. Understand What a Topical Map is
Many use this concept now. It is happiness for me, but many do not get what a topical map really is.
Thus, stop being an editorial-minded SEO, and get an engineering mindset.
Understand how small things add up, and great things happen.
9. Know that it is about Math
Users are important.
But, search engines connect users to web documents via queries, and queries to their perception via algorithms.
Algorithms are math.
Whether you rank or not, that decision comes from math.
Be an engineer-minded person.
10. Always Stay a Student
It does not matter how successful or rich you are.
There is always something new to learn.
A big commercial search engine performs over 300 updates a day.
You have to understand the fundamentals of search engines in a deep way to stay in the game.
I know that lately, I have been busy creating a new private community.
Soon, we will perform our first private webinar, and then the coaching sessions…
Gates are closing soon, and I look forward to closing them.
Join if you wish, or give the seat to someone else.
https://www.topicalauthority.digital/offers/JJkpcfaA/checkout
I decided to be more private and more direct.
From time to time, you can see these types of simple thought dumps or more detailed and structured book-like articles.
Love you all.
#seo #google
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