Curation (Individual) Part
Name: Kuang Zi Ling
Matriculation Number: U1430612L
The video starts of by showing a room full of paintings that looks like it was done by any ordinary child. This setting resembles a typical young girl’s room — colourful, filled with toys etc. The orange and sunset lighting in the room also adds a very homely feel to the video. All these allow the audience to realise at the end, that a disabled child does not need to be specifically placed in a special environment in order for them to live; They are just like another child.
The camera then continues with the long take and moves around the room, revealing just the top part of the girl. Using the cognitive theory, we don’t suspect anything and form an expectation for the girl to be normal (abled) at that point.
It is only at the end of the video, when the camera reveals a twist — a young girl without any hands painting with just her feet. This twist is the shocking factor that is different from our initial expectations therefore allowing the audience to marvel and feel inspired at the little girl’s feat.
Just like this video, we aim to inspire the disabled that nothing is impossible and through the same kind of twist in the video, they will realise that they are capable of doing anything they want.
This photo shows Great Britain’s Richard Whitehead celebrating his win after crossing the finish line of the men’s 200m T42 sprinting category. This was taken during the London 2012 Paralympic Games. During that period, coverage done for the event was mainly shown in Europe, especially Great Britain (UK), while coverage done in the United States (US) was disappointing and paled in comparison to what was covered in the UK.
This historical background highlights the problem of the unequal treatment between the disabled and abled athletes. With the limited coverage of the Paralympics, not many are aware of what disabled people are capable of doing. Therefore, this advertisement inspired us to focus more on empowering the disabled and letting them know that they are in no way inferior to abled people.
The depth cue in the photo also allows us to focus on him and draws our attention to his disability. This makes us realise that unlike his other competitors behind him, he has 2 amputated legs instead of 1. This puts him in a more disadvantageous position and thus makes his win a lot more impressive. This also uses pathos to show that the disabled are extraordinary in their own way and are also capable of so much more.