This gives our clients a couple of quick wins in terms of data strategy: they (1) learn what is possible with their data, and (2) get a fresh set of eyes on their current data pipelines, warehouses, and analytics strategy. This also allows us to pitch them clearer projects with well-understood milestones, deliverables, costs, and expected ROIs.
… data science, it can be off-putting to clients. They want to know exactly what they are paying for and what they will get in return. So, what we do now is offer most new clients a ‘discovery’ phase where we dive into their data, advise on data platform upgrades, and assess the feasibility of the various opportunities they are considering (and some they are not) before they need to decide where to make their investments.
Related side note: Psychological experiments have shown that intermittent conditioning (e.g. winning HQ or coming close once in a while) is actually more likely to produce the instrumental conditioned response (playing HQ) than continuous reinforcement (winning or coming close all the time). This would suggest that if a user can at least occasionally have a taste of victory, they’ll keep coming back to the app. We’ve certainly found this to be true!