Kate UhryinSmartBug Media4 Ways to Use the A/B Testing Tools in HubSpot (Plus a Bonus Tip)A/B testing is a great way to put marketers in our place. You know your personas. You know marketing best practices. But if you are honest…Sep 20, 2019Sep 20, 2019
Kate UhryClosing the Sale: Marketing to Software Users vs. Decision Makers for Your Tech CompanyLet’s talk about your buyer personas. As a SaaS (software as a service) company, you may have two, perhaps four, buyer personas, most…Jul 9, 2019Jul 9, 2019
Kate UhryinSmartBug MediaWrite 3–5 Blog Posts a Week Even If You are Just One PersonHere’s a shout out to the one-person marketing teams. I’m talking to you — you lone wolf, solo artist, do-it-all, wear-many-hats marketer…Aug 6, 2018Aug 6, 2018