Kula PartnersActive Buyers: Marketing to the YesTL;DR — Focus your marketing by targeting it to those members of the B2B buying committee who are Active Buyers and have a role in saying…Apr 12, 2018Apr 12, 2018
Kula PartnersImproving your sales team’s connect rate with new leadsWhether you’re nurturing your marketing qualified leads (MQLs) to a lead score trigger before engaging business development, or eagerly…Apr 9, 2018Apr 9, 2018
Kula PartnersBack to Basics: Getting your Digital Marketing Fundamentals RightI played basketball as a kid. And from a young age, I remember my coach always stressing the fundamentals: set shot, layup, dribbling…Apr 9, 2018Apr 9, 2018
Kula PartnersManufacturing Better ContentIn my work with manufacturing marketers, I have found that many of you struggle with content — what to produce, how much, and how often. I…Apr 9, 2018Apr 9, 2018