Marketing your product using AR+VR

Mobile augmented reality to generate 5 billion downloads by 2017 as major brands embrace the concept — Juniper research

There is scientific evidence that by mere touch of the product for few seconds, the chances of buying or even paying more for it increases. It is the emotional connect built with product that leads to success of selling it. It is crucial to put a self-demonstrating version of your product in your client’s hand. But that may not always be possible for the actual product.

AR+VR makes this possible irrespective of location of demo and size of the product. The basis of the technology is to immerse audience in the subject.

Key Features

Immersive interactions

As augmented reality allows users to interact with the world around them, the technology provides a greater level of interactivity than any other digital marketing technology. This means the users can interact with products and the world around them, personalizing their own experiences based on how they literally see the world.

This interactivity has an added marketing benefit of allowing marketers and sales professionals to collate huge amounts of user data. Imagine knowing where in store your customers look and understanding their attention spans, while engineers can test models of complex components or structures for engineering faults or aesthetics issues.

Portability

Regardless of the operating system, platform or device, experienced AR providers will be able to develop rich augmented reality experiences for PCs, smart phones and tablets. In so doing, marketers and salespeople can reach as wide an audience as possible by not limiting the platforms through which augmentations are accessed.

Measurable ROI

ROI from augmented reality can manifest itself in many ways such as conversion to direct sales, dwell time, brand awareness and PR to name a few.

Gathering insights and translating to business intelligence

One of the most important things to consider is customer intelligence. Augmented reality experiences can be used to collate consumer data and other CRM insights, giving companies intelligence to further develop products and services.