Ganesh Kumar
Aug 6 · 3 min read

According to a new market research report published by Credence Research “Global Demand Side Platform (DSP) Software Market (Deployment Model (Cloud, On-premise), Organization Size (Small size business, Medium size business, Large enterprises), Industry Verticals (Consumer, retail and restaurants, BFSI, Media & entertainment, Travel and transportation, Government)) — Growth, Future Prospects and Competitive Analysis, 2019–2027”, the overall Demand Side Platform (DSP) Software market worldwide is set to grow with a CAGR of more than 25% during the forecast period from 2019 to 2027, starting from US$ 6.83 Bn in 2018.

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Market Insights

The global demand side platform (DSP) software market is highly driven by increasing digital marketplace. Demand side platform offer various advantages such as real-time bidding, easy management, and enhanced campaign reporting. These advantages making it easier for user to opt for this system and thus enhance the rate of adoption of demand side platform across various industries. Additionally, the media industry is growing rapidly which has created demand for augmenting and organizing data exchange accounts in the media industry through a single common interface. This is the major factor driving the growth of the market. However, high cost of the software solutions and lack of technical experts are likely to restrain the market growth during the forecast period.

Based on deployment model, the demand side platform software market is segmented into cloud-based and on-premise model. The on-premise model dominates the market as it is a traditional deployment method. However, technological advancements have enabled development of cloud-based models that are increasingly being adopted across the globe. This segment is projected to grow at a CAGR of 25% during the forecast period. Based on the geography, North America dominated the global demand side platform software market by holding a market share of nearly 35% to the total revenue generated. Factors such as growing adoption of advanced advertising tools, enhanced use of digital advertising, and online buying and selling in this region, and digitization are driving the demand side platform software market in this region. Asia-Pacific offers lucrative growth opportunities to the local and international players operating in the demand side platform (DSP) software market. Factors such as huge population base, increasing penetration of digital technology, high investment opportunities are expected to contribute to the growth of demand side platform software market.

Some of the prominent players operating in the DoubleClick, MediaMath, Gravity4, Dataxu, Choozle, Inc., Rocket Fuel, Rubicon Project, Criteo, IgnitionOne Platform, ExactDrive, Amobee DSP, and AppNexus Console among others.

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By Deployment Model Segment (2017–2027; US$ Bn)

  • Cloud
  • On-premise

By Organization Size Segment (2017–2027; US$ Bn)

  • Small size business
  • Medium size business
  • Large enterprises

By Industry Verticals Segment (2017–2027; US$ Bn)

  • Consumer, retail and restaurants
  • BFSI
  • Media & entertainment
  • Travel and transportation
  • Government

By Geography Segment (2019–2027; US$ Bn)

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Middle East & Africa (MEA)
  • Latin America

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