Indian Pay TV market- Before and after Digitization ������
Since the television industry came along, it has faced many evolutions so far. Doordarshan did the inauguration, broadening in the 90s, which was a gateway for the Indian television market. At present, there are more than 800 channels running, and many more are at their launch period.
To restrict emanation, TRAI had issued a compulsion to update the Indian cable TV with modern technology. This digitization became a mandatory decision in year 2012.
Cable TV: The early man of television industry
The Indian government launched a chain of social and economic improvements in 1991. Under the governance of Prime Minister, Mr. Narsimha Rao, authorities finalized this scheme. With this, Indian government permitted the private and foreign broadcasting agencies to provide limited actions.
Channels like Star TV, CNN, etc released their broadcast from overseas. Besides these some private domestic channels also started their satellite broadcast, they were Zee TV, SUN TV and ETV. Indian television gave a start with around 41 sets in the year of 1962 and a single channel by the year of 1995. In this duration the TV industry of India covered approximately 70 million or even more homes via more than 100 channels.
With this start came the Broadcast television, ans was run by Prasar-Bharti Corporation (a-state owned enterprise). This was lined up by Doordarshan grouped channels, as it was the only broadcaster.
Cable TV became the prime source of entertainment and was started around 1995. This was widened with the access provision to 161 million of population. Round the 1990s, there were several English-language channels that were aired all over India. And, by 2001 channels like HBO and History channel provided their broadcast with other international channels like Nicklodeon, VH1, Disney and Cartoon Network.
Phase I-The evolution of Digital Networks in TV industry
In October 2012, ministry of information and broadcasting released an order to switch off all the analogue signals in Delhi and Mumbai. This step was taken to convert the analogue signals to digital signals. In the coming months, this notification was released in other metro cities of India.
Phase II- Digitization reaches local areas and more popularity
The second phase of digital signals was taken over to 38 cities which included the states of Maharashtra, Uttar Pradesh and Gujarat. The surveys by I&B Ministry in April 2013, revealed that 25% households lacked the set-top boxes.
The remaining country, with all urban areas was covered in this phase. This phase completed the digitization by December 31, 2015.
This was issued by the ministry of information and broadcasting. It was also planned that the rest of the nation should be completely digitized by the end of year 2016.
The real picture of the digitization gave the leverage to the subscribed users to watch thousands of channels. There were additional services with the proper billing services.
In 2012, India’s television network experienced the launch of satellite television, where around 823 channels were broadcasted. These services were provided by the local built satellites from Indian Space Research Center (ISRO).
DTH was considered as the foundation of satellite broadcasts. By December 2012, the DTH consumers were surveyed as 54 million in number. It never rose a competition among DTH and Cable TV. At present, India runs seven major DTH service providers, and it has defeated the world’s largest direct-broadcast satellite service provider market,the USA.
Billing and CRM services
This digitization gave a major goal to the service providers for managing their customers and billing. The involvement of technology rolled out new ways of CRM that has managed the subscribers very well. Different CRM solutions have been designed to compile the management features.
Ø Pay TV became popular along with the emergence of cable and satellite TV services in the global market. This digitization turned out to be a great support in the channel supply. And with this the digital TV got positioned as subscription based service.
Ø Digital Pay channels installed the offer of many services with a wide variety of media to display. The pricing and packages were designed according to the subscription related policies and models. This major focus had lead a huge positive enhancement for managing the billing system. The CRM solutions lead to the customer satisfaction and billing management when it comes to Pay TV Billing.
Ø DTH Billing software was seamlessly designed with worthy software like SURE! (aMagnaquest Product). It can easily manage postpaid or prepaid plans, different vouchers based plans, credit management etc.
Ø Mobile payment and plans subscriptions became very handy for the users. The service providers started initiating introduction to plans for existing users, and publicizing their network to new users.
Digitization has thus, made the DTH more popular than cable TV. And, the billing services with other management services through billing softwares became the best managers for Pay TV billing, DTH billing and IPTV CRM.