An hotelier’s video marketing guide with 15 examples I love!

In the previous article I wrote about hotelier’s dilemma about hotel video marketing and mentioned different types of videos to promote a hotel as Area (Information ), Virtual (360 degree), Lifestyle (Guest interaction with services), Hosted (Blog/Review) , Destination (Nearby Areas) , Food (Chef’s and his cuisine), Team (Stories of staff), Conceptual (Social/Advertorial/Scripted), Event (Occasional), Documentary (Live/Time-lapse/Interview) Growth hack ( Viral/Fun/Awareness) and many more.
Here are 15 illustrated examples close to my heart that may help you find the video type that matches your purpose!
- ) Conceptual (Branding/ Storytelling) — Taking help of cute rabbits to symbolize your unique selling point. The beautiful story that leaves you relaxed & wishing for a nap at the end. A must watch if you love cute bunnies and brand marketing.
2.) Conceptual (Romantic/ Weekend break) — There is nothing better than escaping the mad hustle of mundane routine with your beloved and have loads of “we” time. Such a story will make your guest reach out for their favorite travel app.
3.) Celebrating Destination (Namma Bengaluru) — This will bring back memories for anyone who loves Bangalore. A vivid story weaving across various lifestyles, it celebrates life in the Indian Silicon Valley in all its colors, flavors and glory. Your neighborhood community will love you for such an ode!
4.) Exploring Destination (Coimbatouring) — Have you ever been to the Manchester of South India? Here is your chance to explore the, colorful and intricately carved Temples, Isha Centre and modern dirt bike racing. If you too can paint a vivid story of you city; Guess where will the future explorers stay?
5.) Hotel Advertorial (Holidays/ Fun) — If Goa is for youngsters seeking fun, this video will definitely boost their holiday cravings. It celebrates the free-spirited travel dream of a beautiful office going girl, who I wake up in the last shot :)
6.) Hotel Hosted (Clear Sales Pitch/ Show around) — It is a common practice to invite your future business prospects for a site visit and show around. This video does it efficiently from a guest virtual point of view leaving nothing to imagination…
7.) Hotel Lifestyle (Aspiration/ Guest Journey) — A hotel stay is all about how a guest experiences it. The cute dimples in this video just prove the point with a lovely musical journey and exclusively composed lyrics to let you Feel Welcome!
8.) Hotel Area (Quick Tour/ Show around) — If you have a beautiful property to showcase, this quick video does the magic with special effects and an enthralling music. Watch as the sun sets over the pool and Calangute beach comes into the drone’s view.
9.) Growth hack (Celebrating Regional Cuisine) — Watch this video before lunch and your hunger pangs will definitely shoot up. It was part of a series called Yum cuisines of India which helped Food & Beverage footfall from the nearby areas
10.) Growth Hack (Celebrating Regional Languages) — We had two viral campaigns with tutorials on Hyderabadi & Malyali languages. They will your make you smile and share with your friends across the world. With millions in reach they were one the most viewed videos in India on Facebook in the month of release!
11.) Growth Hack (Fun Satire on Modern Lifestyle) — As good as it sounds, it captures the excitement and intellect of a person faking a vacation on social media while his heart craves for a break.
12.) Guest Review (A Nomadic Experience) — Stories happen all the time around us. Every guest has something unique to share and some stories are simply overwhelming. Doing #littlethings for guests and sharing their genuine stories online is what we did!
13.) Guest Review (Goa For Kids) — You have a resort that has so many wonderful activities for kids and their parents too. What if one of your younger guests shared their experience in their own style. Simple and effective! Right?
14.) Team Appreciation (Going the extra mile) — The real heroes, who work tirelessly behind the scenes to make your hotel stay a perfect one, are often ignored. It is a great idea to celebrate #littlethings we do for our colleagues that matter a lot.
15.) Season Greetings (Animation/ Fun) — We do wish Merry Christmas and A Happy New Year to our guests every year and so does everyone else. Think about conveying it in a fun and engaging way using emoticons; today’s social media language to stand out!
Hope you enjoyed this post as much I loved putting it together. Do Share links to your favourite videos in comments and help the community!
BTW, which approach did you like the most?
PEACE
(P,S. All opinions expressed are personal and all copyrights belong to Accorhotels)