Announcing Jacked

A new service to strengthen your heart

Kunal Bhatia
2 min readApr 1, 2015

We all know that doing cardiovascular exercise has many benefits — improved memory, increased metabolism, reduced plaque in the arteries. I’ve become more active in the past few years and have seen the benefits first hand. There’s one problem I couldn’t get around: exercising takes time and dedication.

Well, it’s time to take a page from the strength training book. The heart is a muscle just like your quads, biceps, and pecs. Strength training involves putting muscles under strain, causing micro-tears in muscle fibers. When your body rebuilds these fibers, it adapts to handle that strain better and grows in a process called hypertrophy. Why not do the same to your heart and gain the same benefits of strength training?

No longer are the days of spin class for $40 a pop, running in the rain, or those trendy HIIT group classes. Introducing Jacked, a service that gives you micro-tears in your heart muscle, allowing you to become jacked. With Jacked, you’ll be hooked with that same runner’s high in less time.

Take these three easy steps to become Jacked today!

  1. Book a Jacked session with the new Jacked app for iOS, Apple Watch or Android.
  2. A Jacked “jock” comes and punches you in the heart, wherever you are on-demand for a hassle-free, micro-tearing experience.
  3. Take our Jacked Recovery boost post-Jacked session and your heart muscle will be stronger than ever.

Show your support by sending us some $Jacked love and we can launch faster in your city.

Please recommend this post below and share it with your wimpy friends. They need this.

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Kunal Bhatia

product person • prev: design @mercury, a bunch of things that led me here • fun: building @Take1Design • callsign: komodo