If you’re operating in the startup space, or innovation & technology more broadly, it’s important to pay attention to the various demographic, ideological, and societal shifts that are occurring today. It’s in these shifts that tremendous potential for investors, and company builders exists. As the needs, and desires of the population change, new businesses have to emerge to address these new realities. Here are some of the shifts that I have been most interested in:

Work 2.0 and the rise of the 1099’er. In the past, a worker in the US joined a company, and usually spent their entire career with that same company. Today it’s estimated that average worker will hold ten different jobs before the age of forty, and this number is projected to grow! This is a tremendous shift. People are starting to approach a job as more of a tour of duty, where they come in, do a job, learn a new set of skills, and then feel like they are ready to move onto the next thing somewhere else. I’m not sure if this is good or bad, but it is the current reality. In addition to the workers who move jobs every few years, there is an increasing number of people that are choosing to work for themselves. They are freelancers, who work for many different clients, or provide services to many different companies. Personal finance, insurance, healthcare, education, and the tools used for work all need to evolve in order to address the changing landscape of the workforce. If more people opt to start small businesses, and companies, then governments and businesses need to adapt to cater to a new set of needs. …


Kunal Tandon

I like internet, books, sports, TV, Costco, live music, and burritos.

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