What is Marketing?

Definition of Marketing

Definition of Marketing Research

Definition of Brand

ISO brand standards add that a brand “is an intangible asset” that is intended to create “distinctive images and associations in the minds of stakeholders, thereby generating economic benefit/values.”

Types of Marketing

Influencer Marketing

In influencer marketing, rather than marketing directly to a large group of consumers, a brand inspires or compensates influencers (which can include celebrities, content creators, customer advocates, and employees) to get the word out on their behalf.

Relationship Marketing

Relationship marketing leverages database marketing, behavioral advertising and analytics to target consumers precisely and create loyalty programs.

Viral Marketing

Nicknamed “viral” because the number of people exposed to a message mimics the process of passing a virus or disease from one person to another.[1]

Green Marketing

This term may also be used to describe efforts to produce, promote, package, and reclaim products in a manner that is sensitive or responsive to ecological concerns.

Keyword Marketing

A key advantage of this method is that it gives marketers the ability to reach the right people with the right message at the right time. For many marketers, keyword marketing results in the placement of an ad when certain keywords are entered.

Note that in SEO, this term refers to achieving top placement in the search results themselves.

Guerilla Marketing

4 P’s of Marketing

Product

Thus a product may be an idea, a physical entity (a good), or a service, or any combination of the three. It exists for the purpose of exchange in the satisfaction of individual and organizational objectives. [1]

While the term “products and services” is occasionally used, product is a term that encompasses both goods and services. [2]

Price

It is the amount a customer must pay to acquire a product. [1]

Place (Or Distribution)

In the 4Ps, distribution is represented by place or placement.

Promotion

Examples include coupons, sweepstakes, rebates, premiums, special packaging, cause-related marketing and licensing.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store