10 Planning Methodologies to Consider Before Developing a Mobile App

Mobile apps have become the top ranker in the to-do lists of every company these days. When the popularity of quick apps is increasing significantly in the market, developing a strategic application or opting for a digital solution has become considerably more complex today. Hence, smart planning and processing is essential.

Here follows 10 things that are essentially considered by the experienced and talented developers at Kunsh Technologies — Mobile App Development Company before they are developing an app. Hopefully, they will surely benefit you and other inspiring app developers in the market.

  1. Decide the goals of the program
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While developing the digital solution strategy, your very first aim should be to examine the goals of your organization. Decide what you want to be seen by others. Or you just want to fend off competition by showing that you are progressing in the market. Either your digital solutions should help building customer loyalty along with enabling greater customer self-service or your highest priority is to create new revenue streams. Once after agreeing, prioritize your goals so that you know where to start with your mobile app development plan.

2. Understand your target users

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The next step is to check who your target users are, what are their goals and requirements and what technologies they use. The process covers researching platforms most likely utilized by your users and then understanding every user’s experience. All devices are different from one another and all of them have different needs. For example, you can go with using online banking application to pay a bill, but for finding the closets ATM , you would have to use the mobile application of your bank.

3. Build a focus group for user testing

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If you are spending time with your users, it means you really understand what they want from a mobile application. As moving through the discovery process, you can share the ideas with your focus group and discuss on a daily basis. Focus group can benefit you in the initial phase of discovery.

4. Identification of a minimally viable solution set

Tackling the whole problem at once won’t solve your issues. Instead, your focus should be on identifying a reasonable and viable solution and start there. In simple words, a basic but functional app should be released as a foundation. Later on you can take benefits of upgrading it. This helps you in making a quick entry to the market along with giving your users access to new developments happened with your products time to time.

5. Planning for multiple releases

Releasing an initial version of a mobile application is just the beginning. According to reports and researches, newly added features to the app are able to attract more new users to it. Spread among the audiences, the key functionality of your app across few initial releases so that it can engage more users. However, avoid bringing new releases very often; otherwise, the users feel bombarded. Around 2–3- month’s gap would be better among all major releases to keep your users engaged over a longer time period.

6. Balance your business as well as users

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It is difficult to balance the business drivers with real user needs. Your efforts should be towards arming yourself with the right information for making smart tradeoffs. Collect research like expert opinions, user studies, business viability and technical feasibility studies. This balancing brings good results in terms of business-value gains and user-centric solutions.

7. Know what revolves around

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You yourself have to explore your apps spending sufficient amount of time to confirm where your apps support all the platforms that you have planned to. A different paradigm and different collection of applications are offered by every platform. You should in fact experiment with the most popular apps to understand not just about different possibilities on the platform, but also about the expectations of the users. Possibly, a different mobile platform device should be used during the process of exploration.

8. Talk to your IT team as early as possible

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Your backend business processes have to deal with a lot of technical challenges to bring a digital solution encompassing the kiosks and smartphone devices. To obtain a multi-channel solution with the technology infrastructure you have goes far beyond for the platform you select for developing front-end related solutions. In fact, the firms should consider how to deliver the architect data and API management along with scalability, security, API translation, device optimization, content aggregation etc. Discuss with your IT team before you get a distracted from what you have planned before.

9. Decide upon a surviving technology

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There will be numerous application development choices before the mobile space matures. In majority of cases, your goals will help in determining about your choices. For example, an HTML framework with a little hardware integration will become helpful if you aim to reach towards maximum number of users across different platforms. If providing deep hardware integration seems your goal for augmented reality technology, then you should probably develop a native application. The functionality of your app will get directly affected by the technological decisions you take.

10. Plan to analyze

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How to measure success should be your very first step in the process. Using a number of devices, potential features, technologies and platforms, the definition of success could be challenging; however, it would affect your ultimate strategy. Hence, it is important to consider these questions:

· Will this bring increase in our transaction volume and then in revenues?

· Will this bring increase in customer adoption and retention?

· Will this help in increasing our brand’s loyalty and recognition?

· Will it reduce our costs?

· What majority will we choose for our app to be used by?

· How would we integrate the solution with our social media program?

· How we will be integrating with our existing analytics tools?

Answers to these questions should satisfactorily come towards bringing benefits and scope for your business. Developers at Kunsh Technologies pay attention to these points always and hence, develop quality apps loved by their users.


It is always recommended to check out the market, do some researches and consider some key points before you are going to develop an app. Try what experts suggest you and get benefits for the long term. This will also help you saving your cost and energy both.