Marketing Case Study Honda 24

(Quoted from Japanese Marketing Case Study96

So far, we have experienced with innovative burgeoning. In the automobile industries, advanced the connectivity and manufacture productivity to employ new technology or humane effort to pursue effective action. While the early days folks was going to be fascinated with driving, car makers considered design, space, entertainment. In the next stage, we will chase with comfortable supports.

Honda has invented small car to export as global brand. It was a time to direct for motorization and consumer prefer to buy family cars. According to this coming trend, Honda catch up their capability to produce manufactures with demands. In this time, happening recall issue, required to examine their products on the deals.

Family Car Market

In 1967, Japanese 4-wheel auto industries became world No,3 market, because of enormous individual consumption. Car makers shifted their strategy and yields to family business, in accord with market emergence. It was called motorization to push up entire stimulation for drive experiences.

Small Capability

4 wheel market was competitiveness and disadvantage for subsequent player to make greater deals than advanced ones. It needs to money for skill and technology, less expensive to start business in small car industries. In their project, refer to cabin space and comfortable for 4 members.

Utility Concept

Honda’s small car has original concept. Affordable price, Driving usability, Flexible function, Safety, Comfortable space, and Friendly design. In the essence of customer satisfaction, Honda followed above concepts and develop future small automobiles to public demand.

Global Brand

Their cabin space concept was aiming to become global brand. At the first announcement, 100 journalist came to take a look with new models, and surprised with exclusive price. Less expensive than other makers and direct to be global brand beyond Japanese 100 million market.

Recall System

In 1969, New York Times published that Toyota and Nissan didn’t disclose their recall numbers and should force it responsible of yielding cars. In the same year, Japanese government required to comprehend recall numbers and Honda made it scrutiny to retrieve the violated fault products. 280 thousands cars collected and explained with direct emails.

(Quoted from Japanese Marketing Case Study96

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Co-founder and CMO Collabogate, blockchain research and practical community

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