Marketing Case Study Honda 31
(Quoted from Japanese Marketing Case Study103)

Connected car is seductive to all techies and early adaptive consumers. Some tech giants and current industrial leaders strategic collaborates to integrate mutual property with brand new category. On the other hand, EV or nature-friendly procurement would be necessary argument and China by far leading this trend to reap domestic prosperity. In next decade, future battle has arisen to occupy positions respectively.
Honda was exclusive effort to diffuse the better brand awareness into motor cycle industry. It was not only for product quality, but second market, service repairing, and unexpected promotion. Formulate all components and it drove big success in US market, neverthless to start from scratch, much less minus conditions.
Quality Control

Despite the bike being well-sold, unexpected trouble occurred with engine heated and retrieved for repairing. Even though, then next shipping was on the travel to US, he determined to send all back to maintain the safety and quality. It was decision to prioritize the product completion and satisfaction.
Public Usage

Super cab brand was affordable to students with loans and female drivers. In addition, made a largely announcement to recruit the aspirating partners to distribute this model. It was on purpose, not only to increase the cab sales, but invigorate the market holistically, expand the size.
Rebrand market

Promoting the product category and it was indispensable to mitigate bad perception with motor cycle. All staffs working at US Honda decently uniformed and kept cleanness. Furthermore, renovate the retail stores with comfortable and freshness, to wipe out duty impression and friendly accessibility.
『YOU MEET THE NICEST PEOPLE ON A HONDA』

Honda was cooperated with ad local agency and deployed the campaign, 『YOU MEET THE NICEST PEOPLE ON A HONDA』. It was targeted the people, who was not interested in motor cycle, however, turned out to become nicest folks with riding that. Thie campaign advocate the public attention and Honda elevated its position.
Academy Award

That was heart-stirring decision to join the campaign at academy award to broadcast CM as first motor cycle business. TV commercial stimulates the audiences and echoed plenty of inquiries and attention from top brand business. Kawashima felt that synthetic strategy working effect, good product, good service, and good distribution.
(Quoted from Japanese Marketing Case Study103)
