Yelp: a UX Case Study on increasing monthly reviews

  1. People only willingly write reviews if their experience was either amazing or dreadful, unless they are prompted to.
  2. People generally just look at the star rating and the number of reviews of a restaurant. The comments are either skimmed or completely ignored.
  3. The button to write reviews on Yelp are not very accessible.
  1. Users should be able to make reviews from the app’s home page.
  2. The button to make a review should be more apparent and more accessible.
  3. Once dining is complete, users should be prompted to make a restaurant review on the home page after making a reservation through Yelp.
  4. The process of making a review should be altered to increase the amount of reviews made.
  1. In order to allow users to make reviews from the home screen as well as throughout the app, we added a button at the bottom right of all the main pages of the app that directs the user directly to creating a review.
  2. To make the current ‘add review’ button more accessible, we transformed the button from a circle to covering an entire row. We also made sure to make the button large, red, and near the top of the page so that it catches the user’s attention right away.
  3. To increase the number of reviews made, we separated out the optional steps from the required steps in the review process by having 2 different pop-ups. The first pop-up would only ask the user to input a star rating, while the second pop-up asks for optional comments and photos. By having 2 separate steps, users would able to make reviews just by entering a star-rating, making the whole process seem less time-consuming or intimidating, and hopefully increasing the number of reviews made.

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