The future of retail is the end of wholesale! It’s all about staging, it’s all about entertainment and service. But when you want to see somebody performing in a theater, in a circus, wherever, you have to pay an entrance fee upfront. Will consumers accept these fees before they get advice, before they try on a pair of shoes and before they leave to order online?
Will brands understand that that roles will change, that they’ll become clients and retailers their suppliers, their service suppliers?
Most probably it’s a long way but we at VELETAGE in Vienna are willing to face this challenge. Keep you updated!