…ortunities. AI has the power to enable us to elevate our work to levels we couldn’t achieve before. Our $136M fund is dedicated to investing in companies that set out to improve work efficiency, particularly workflow automation and vertically focused companies with full-stack solutions.
…lse has done before.
There’s a difference between learning from the past and just following trends. The past generally teaches you what not to do. It rarely has the answers for what will be successful in the future. If your company is following trends, then you should be aware that your company is not leading thei…
After the creation of the new character style, the Illustration team was able to go buck wild creating a magical world of characters experiencing any number of situations. They flew on paper airplanes, carried massive documents, and popped through digital portals to collaborate from alternate universes. In other words, shit got real fun.
…eate our “What is Dropbox?” animation. Buck, brilliant as always, came up with a set of characters. They resembled humans, but they most certainly were not. They transcended races, genders, and body types. In some ways, they were like the Helvetica of characters, universal and ready for every occasion.
… and rarely felt genuine. This was another chance for the team to show a more original way forward. They peeled back the layers on the desire to show people using the product. They boiled it down to its essence, and they came to the conclusion that a character style was needed to meet the company’s education needs. It was time to make a product video unlike any other at the time.
…y reason his illustrations worked was because the concept and communication needs matched the work. You must always remind yourself that your audience isn’t other designers. Designers are fickle beasts who love to judge for judgment’s sake. Trying to please them will not end well for you.
Style for style’s sake is stupid.
Jon Ying proved it isn’t style that people care about. He didn’t draw to impress other illustrators or designers. He wasn’t trying to win awards. The only reason his illustrations worked was because the concept an…
If it isn’t scary, it isn’t worth doing.
There are a lot of people out there who like to play it safe. They understand this world we live in is a machine, and it’s convenient to be a cog. Fit in, get paid, settle down, and pretend like death isn’t around the corner. But I think it’s important to add a little of yourself to everything you do. That’s a scary thing t…