A PENCIL can CHANGE the WAY you THINK more than YOU can EVER imagine..

HOW this FAST FOOD chain MANAGED to score MASSIVE BROWNIE points simply BY addressing something WE ALL CRAVE FOR..

I was at a leading fast food outlet the other day and was in urgent need for a pencil. I had a pen and so did all the counter executives. Understandably, a pencil as writing equipment was not a necessity for the fast food outlet. After a little cursory asking around, I was told that I would have to make do with a pen. I would have normally but this particular activity specifically required me to use a pencil. So the matter was settled…(please click the link below to read more..)